Ready to Race???

Boulder, Colorado June 19, 2009 — With the 5430 Sprint Triathlon, Presented by Amica, just a couple days away, we are in race mode. For those racing on Sunday, the final race info can be found on the Sprint website. Just a couple quick notes to add to that race info:

On Saturday, you will not receive your timing chip. You will get that in the body marking area on Sunday by displaying your race bib/number, which you will get on Saturday, along with all your other race numbers, swim cap, etc.

Clydesdales & Athenas – a wonderful suggestion was made to mark the back of your calf with a “C” or an “A” vs. your age group. That way, Athenas and Clydesdales will know who you are racing. We ask that you tell the body marker that you are Clydesdale or Athena when asked your age group, as they will not be asking are you a Clydesdale or Athena. Thanks!

Bake Cookies!!! As we all know, volunteers are critical to all races, and we always try to say thank you to our volunteers in special ways. One way for you to help out, if you are racing, is to bake cookies, and bring them with you on Saturday. We add them to the goodies our volunteers get on race day; and, believe us, they are appreciated! Just bring them to our Volunteer and Info Tent on Saturday.

Shoes & Energy Bar Wrappers – as always, and as part of our Tri Sustainability program, we will be collecting used running shoes and any other athletic apparel, to be donated to One World Running. This will, in turn, go somewhere in the world where the products are greatly needed and appreciated. Also, used energy bar wrappers. These go to Terra Cycle, who makes them into cool, new products. Bike inner tubes, too, can be brought in – we’ll give them to local cool company, Green Guru, to be made into wallets, messenger bags, etc.

Zeal at the Sprint
Zeal Optics brings back their "Buy One Get One" sunglass offer! Trade in an old, tired pair of name brand sunglasses, purchased within the last year (proof of purchase required) and you will receive one brand new pair of Zeals free with your sunglass purchase. They will also offer 50% off the purchase of one pair this weekend, with a trade in.

Zeal does not run these recycled sunglasses over with their bikes; rather, they turn them around and donate them to charities in need of eyewear around the world. If you can not make it to this weekend's event, you may still take advantage of the exclusive 5430 - Zeal 20% off offer! Enter Code 5430ZEAL at time of purchase for all online orders. Thanks to Zeal Optics for their tremendous products and wonderful support of triathlon.

Another Cool Race Opportunity
Former Pro Cyclist, Clark Sheehan, has been running a series of Time Trial cycling races each Wednesday evening in Boulder for a few years now. These are 10.1 miles – from Lyons to Broadway in Boulder, along US36. These are awesome training races for any triathlete, and cyclists of all abilities are there – from world class pros to recreational/more casual riders. Check it all out at Boulder TT Series. The time trials only run through July --- try something different by getting a taste of some serious cycling action.

Long Course Update
With fewer than 150 slots remaining in the August 9 Long Course, if you haven’t signed up yet, you might want to do so. The final 100 slots always go rather quickly after the Sprint weekend.

Important Note Regarding Future Newsletters
Another reminder that in order to receive any future correspondence from 5430 Sports events, including important information regarding the Boulder Peak, Long Course, etc., you must now register your email address through Ironman. This is actually designed to protect you and your email information. Please click here and register immediately, so that you do not miss out on any news in the future regarding our events. This includes all future final race instructions.

Even if you’re not racing this weekend, come on down and enjoy the energy that will be flowing at the Sprint; and, we don’t just mean the energy provided by our Bella Energy Solar Generator! Amica Insurance, our Presenting Sponsor, is going to have a way cool “Inspiration Tent,” where families and friends can create motivational signs for their athletes; plus, lots of goodies. Come check out our new 5430 merchandise, as well as great offerings from our sponsors and other exhibitors. We are certainly ready & psyched … hope you are!!! Jodee & Barry.

2009 5430 Sprint Final Race Information

Greetings!

This update contains valuable information regarding next Sunday’s 5430 Sprint Triathlon, presented by Amica, June 21. We strongly suggest you print this email update, and save it for race week. The race has been sold out since January, and we expect between 1,300 – 1,400 people to start the race – hope you’re as excited as we are!

Schedule of Events

Saturday, June 20

10 am - 4 pm: Expo & Packet Pick Up, Boulder Reservoir

Packet Pick Up: There will be no packet pick up on race day. You must go to the Boulder Reservoir on June 20 (day before the race) to pick up your packet. If you are absolutely unable to do so, you must contact jodee@5430sports.com immediately to discuss arrangements.

Photo ID & USAT Cards: You must bring a photo ID and, if you are an annual USAT member, you must bring your valid USA Triathlon card to packet pick up (USAT regulations). If you do not have a valid card with you, and have not pre-paid the $10 one-day license fee, you will be required to sign up for a one-day license at the event ($10.00 cash).

Pre-Race Meetings: Mandatory pre-race meetings will be held at 11 am, 1 and 3 pm. Valuable information regarding the event will be presented, and you will have the opportunity to ask questions. You must attend one of these meetings in order to pick up your race packet! We strongly suggest you not plan on arriving and trying to pick up your packet just before a meeting time, as this is when lines are longest. Try coming a bit earlier, pick your stuff up and check out the Expo before a meeting; or, conversely, attend a meeting and pick up your packet after the meeting.

Race Numbers: You will receive three race numbers at packet pick up. The numbered sticker must be worn on the front of your bike helmet. A bicycle frame number must be attached where it can be seen by officials. The bib number must be worn on the front of your body during the entire run portion of the event (and must be on and visible prior to leaving the Transition Area). You will be body marked on race morning before the swim.

Sprint Prep Clinic: Neal Henderson - Sports Science Manager at the Boulder Center for Sports Medicine, highly acclaimed cycling and triathlon coach, and former pro triathlete - will conduct a brief clinic and talk about the 5430 Sprint for those maybe doing the race for the first time. This will be at noon near the Expo stage. Neal will answer any questions you may have, and help you on your way to a wonderful experience on Sunday.

5430 Sports Merchandise: For the first time, 5430 Sports will have a wide variety of 5430 branded merchandise for purchase at the Sprint. This includes such items as some sweet apparel, bike jerseys, jackets, hats, coffee mugs, and more. Come ready to shop!

Amica Inspiration Booth Be sure to visit the Amica Insurance Inspiration Booth, where friends and family will be able to get into the spirit of cheering in many new and fun ways. Amica, our Sprint Presenting Sponsor, is making a big investment in triathlon and helping fuel our lifestyle needs. Please be sure to learn more about Amica on race weekend.

Special Cervelo Raffle for Blindness One of our dearest and most competitive triathletes of all time, Chris Peters, was diagnosed with MS late last year; and, as a result, will not be racing this year. In an incredible act of kindness and generosity, Chris has donated his almost new Cervelo P3 for a raffle to raise money for our charity, Foundation Fighting Blindness. This 54cm bike is in perfect condition, and will be shown on race weekend. Raffle tickets are just $10 a piece, and 100% of the proceeds will go to Foundation Fighting Blindness. The raffle will take place after the 5430 Long Course on August 9. HUGE thanks to Chris for this unbelievable donation; and, best wishes to you from the entire 5430 community.

Sunday, June 21 --- Race Day!

5:30 - 6:30 am -Athlete check-in, body marking, rack your bike
7:30 am - Triathlon Race Start - First Wave
8:15 am - 10th and Final Wave Start
8:45 – 11 am - Post-race food, drink, music & Expo
10:45 am - Awards Ceremony
5430 Sports encourages all athletes and their families to join us for the Awards Ceremony at 10:45. There will be several great raffle prizes at the Awards Ceremony, and you must be present to win these prizes.

Course Information

Course Maps - The maps and description of the course are on the www.5430sports.com site, and are accurate. The entire course is pretty much within 200 feet of Boulder's elevation: 5,430 :) ... so, altitude is an issue, requiring serious attention to hydration (and sunscreen)!

Water Temperature - The Boulder Reservoir temperature as of June 13 is in the lower 60’s. Wetsuits will be allowed and are highly recommended.

Swim Waves - There will be 10 swim waves of 150 or fewer people. These will go off 5 minutes apart, starting at 7:30 AM. The waves will be by age group and sex, as follows:

Wave-1 – Men 20-24; Men 30-34
Wave-2 – Men 35-39; Men 19 & Under
Wave-3 – Men 25-29; Clydesdale
Wave-4 – Men 40-44; Men 50-54
Wave-5 – Men 45-49; Men 55-59
Wave-6 – Women 29 & Under
Wave-7 – Women 30-34
Wave-8 – Women 35-39
Wave-9 – Women 40-49
Wave-10 – Men 60+; Women 50+; Athena

Bike Check - There is no required bike check for the event. If you need assistance prior to the race, we suggest visiting Adrenaline Tri Sport in Niwot (if in the Boulder area), or Bike Source, if in and around Denver or Highlands Ranch. Bike Source will also be at the 5430 Expo on Saturday for small adjustments, etc; while Adrenaline Tri Sport will be on site before the race on Sunday.

Transition Area – The transition area (TA) opens at 5:30 am. Bikes may be racked at that time. Any gear for the bike-to-run transition will be placed near your bike. The transition area is only open to competitors. The area is designed to allow easy visual access for friends and family without having them actually inside the area. Regardless of your wave, the Transition Area will absolutely be closed at 7:15 am. The TA will be set up according to waves – please be sure you position your bike in your designated area – 4 bikes to a rack.

Aid Stations - There will be 1 aid station on the bike course – roughly halfway, and at miles 1 and 2 on the run course. The bike aid stations will have bottles of Gatorade Endurance ready for you, as well as bottles of water. The run aid stations will have cups of Gatorade Endurance, water, and Hammer Energy Gels. There will also be an aid station as you exit the TA onto the run, and this will have Gatorade, water, and Hammer Gels.

Please help our volunteers keep the race course clean, and the residents on the course happy, by discarding empty gel packets, water bottles, banana peels, cups, etc. at the aid stations while racing - thank you! Any discard of litter away from aid station areas is subject to a race penalty, and we will be absolutely strict about this.

Please use the portable toilets that are available at the race site. Please be courteous & respectful of the neighbors, farmers, and other folks out on the roads. The roads are open to traffic. You must ride on the right hand side of the road, unless instructed otherwise by a Police Officer. We will have Officers and Course Marshals throughout the bike course.

Medical Info - An ambulance and medical service will be present at the Boulder Reservoir in case of emergency. A medical tent will be set up near the transition area. The weather may be hot and dry, and the course is very exposed. It is of critical importance to stay well hydrated throughout the race. If you have questions or concerns about your ability to continue, please request aid. Radio and telephone communications will be used on the course. Let someone know if you need help.

Post Race Info - Food, beer, live music, and our Expo will be available following your race. We strongly urge you to stay for the 10:45 Awards Ceremony. We will have some terrific random raffle prizes at the awards ceremony. You will need your race number to go through the food line. We will, also, be selling meal tickets for your family & friends for $5, so that they may pass through the food line on race day.

Parking – You will be allowed to enter the Boulder Reservoir on Saturday at no charge to pick up your race packet, attend the athlete meeting, and visit our Expo. On race day, all competitors, friends, and family may enter the Reservoir free until 7:30am. After that time, the Reservoir will charge their normal admission price. NOTE: There is absolutely no parking outside the Reservoir – period! People parking in the neighborhoods or on any roads nearby will be subject to tickets and being towed.

Dogs - The Boulder reservoir does not permit dogs at the Reservoir, and have been very strict about that this year. Please be aware of this policy, respect it, and leave your pets at home just for this day as it will be far too hot and dangerous to leave your dog in your car. Thanks!

Awards – As is our tradition, our 1st, 2nd and 3rd place finishers in each age group will receive a custom-made award, crafted by Jodee.

Special Prizes – Thanks to our wonderful sponsors, our top age group finishers will receive some terrific prizes, on top of their awards. This year, all first place age group finishers will have their choice of a Timex watch or a pair of Zeal sunglasses. The second place finisher in each age group will receive either the eyewear or watch award the first place person did not select. All third place age group finishers will receive a wonderful pair of TYR swim goggles.

Tri-Sustainability Initiative 5430 Sports will be continuing our Tri-Sustainability Initiative at the 5430 Sprint Triathlon. Tri-Sustainability is a broad-based effort to minimize the environmental impact of 5430’s event productions, and most importantly encourage event participants to give sustainability a “Tri” in their athletic pursuits and daily lives.

Tri-Sustainability will feature several components to help “green” the Sprint, as well as make it easier for racers to “green” their participation. Be ready to come on out to the race and learn more about what 5430 is doing to make it’s events more sustainable, and what you can do to help our efforts on race day, and how you can introduce sustainability into your lifestyle.

We’re striving to be a Zero Waste event: recycling and composting as much waste as possible with Eco-Cycle, and creating as little trash as possible. In 2007, we actually diverted over 93% of our trash away from the landfills, and received the “Event of the Year” award from Eco-Cycle for our efforts. Our goal is to get back to that level in 2009 … and we can do it with your help.

You’ll be able to recycle your Gatorade EDGE and Eldorado Springs plastic bottles, and compost your tableware from the post-race pancake breakfast; we’ll be recycling the event’s cardboard waste and finding another use for leftover Gatorade water bottles

We ask that you try to reuse cups and your Eldorado Springs plastic bottles as much as possible after the race.

5430 Sports will purchase renewable energy credits to offset the CO2 emissions from the event operation

Racers will be able to offset the CO2 emissions from their travel by purchasing a Cool Tag at time of registration or onsite race weekend, which offsets 300 miles of driving.

Bella Energy will, once again, power our event via their solar generator; thus, we will not use any conventional sources of energy. Be sure to check this out!

We will also be collecting your slightly used running shoes and any other triathlon apparel for One World Running. A non-profit group, which then distributes our donations to people in need in other countries. Also, bring your used energy bar wrappers to Clif’s “Wrapper Brigade” – a great program, whereby, the wrappers get recycled by Clif into useful items … vs. into the landfill!

NOTE – Only those athletes who purchase a Cool Tag will be eligible for our usual great raffle prizes. We are hoping everyone will participate in order to have a chance in the raffle.

Volunteers – If you know of any people or friends who may want to be part of the action without racing, we can always utilize a few more volunteers – both for Saturday packet pick-up and on race day. Please have them contact alisha@5430sports.com or call 303.442.0041

The 5th Annual 5430 Sprint Triathlon, Presented by Amica, is shaping up to, once again, be an event to remember: a wonderful course in a spectacular venue for triathlon, activity all weekend, fantastic awards, and a truly festive atmosphere. Please feel free to email any questions you may have, and continued good training! Barry & Jodee Siff

5430 Sports Sold to Ironman

Boulder, Colorado April 15, 2009 — After over 10 years producing multisport events – between MountainQuest Adventures (1998-2003) and 5430 Sports (2004-present) – Jodee and I are taking a bit of a new direction in our lives.

As of today – June 9, 5430 Sports will have some new owners … Ironman! We are so excited about this … bringing the most recognized name in endurance sports to – what we consider – the absolute “Mecca of Triathlon,” Boulder, Colorado.

The World Triathlon Corporation (owners of Ironman) has pledged to maintain the high quality and integrity of what we have established through our events; and, as someone who did his first Ironman in 1988, I can only say that this change will reap many other tangible – and intangible – benefits to our community, and our community/family of athletes … such as a Boulder 70.3 in 2010! Very little, if anything, will change or be noticed this year. Jodee and I will remain active through the transition this year, and I plan to stay quite active with Ironman beyond 2009 in various capacities, mostly from a media standpoint.

Barry is looking forward to finishing three books he has had in progress for the past 2 - 5 years (yes, one is triathlon related); as well as running a new race - the intention of "pulling a petition" on August 4 to run for Boulder City Council this Fall. Jodee will remain super busy – you can rest assured of that always – with creating new and refurbished furniture pieces (including way cool doggie beds), as well as crafting new and unique art pieces.

IMPORTANT NOTE REGARDING FUTURE NEWSLETTERS
In order to receive any future correspondence from 5430 Sports events, including important information regarding the Sprint, Peak, etc., you must now register your email address through Ironman. This is actually designed to protect you and your email information. Please click here and register immediately, so that you do not miss out on any news in the future regarding our events. This includes all future final race instructions.

We hope you share in our enthusiasm and support of WTC; and, as always, we will remain extremely involved and active in the sporting world – both here in Boulder, and nationally. Thank you so much for your past and present support – both personally and professionally – and, as always, see you out there. Jodee & Barry.

Wild on Windsor Triathlon – WOW – Registration Open!

Boulder, Colorado April 15, 2009 — The race we’ve all been waiting for – 5430 Sports’ newest triathlon – is now open for registration … but just for the first 800 people to register. This Olympic Distance triathlon will take place on Sunday, August 30, in charming Windsor, CO, just east of Fort Collins. Registration is just $85, and includes all the usual 5430 bells & whistles, plus $4,999 in prize money for our top 5 overall – and top 3 masters – age groupers (female & male)! A beautiful lake, fast bike course, and lovely, flat run – plus, an 8 AM start – visit www.5430sports.com/wow.htm for more information, and to register.

Boulder Peak & Long Course Updates About 10 charity donation slots remain available for the Boulder Peak Triathlon, and 350 slots for the 5430 Long Course Triathlon.

Boulder Host Hotel Once again, for the 5th year in a row, the Holiday Inn Express will be the official lodging partner for the Boulder Triathlon Series. With the best location in town near the Reservoir, a great free continental breakfast, and a $94 per room rate (great for Boulder!) … make your reservation today. Call 303.442.6600 and mention 5430 Sports. Space is limited.

Volunteers & Volunteer Groups If you are not racing a particular race – or, if you are associated with a group which would like to help out – please consider volunteering at one of the 5430 events this summer. It’s a great way to give back to the sport and your fellow athletes, and gives one a nice, maybe different, perspective on the event … plus, great karma for your next race. Email jodee@5430sports.com to help out.

Tri Clinic Next Wednesday

Join Ironman 70.3 World Champion, Joanna Zeiger, and Physical Therapist, Bob Cranny, at Adrenaline Tri Sport in Niwot next Wednesday, April 22, at 7 PM. They will be discussing “Peak Conditioning for Triathletes.” Space is very limited (only about 40 spaces remain) - RSVP’s are strongly encouraged. Call 303.482.2007.

We are very excited about our newest event – Wild on Windsor – as well as seeing everyone at the Sprint in just 2 short months. Time to start really training now – after a few rough days ahead in Boulder, we are finally looking at a steady stretch of awesome warm sunshine next week … see you out there, for sure! Barry & Jodee.

Wild on Windsor Triathlon – August 30 – Mark Your Calendar!

Boulder, Colorado April 4, 2009 — As promised, 5430 Sports is producing a new Olympic Distance triathlon on Sunday, August 30. The race will take place in Windsor, CO, located just east of Fort Collins, just under one hour from Denver and Boulder. We are still finalizing details, including the final course and permit approvals; but, anticipate that registration will open on April 15. The race will be limited to 800 participants; so, please register early, as this race should sell out quite quickly. We will send out an announcement prior to race registration opening.

Boulder Peak – A Few Charity Slots Remain The Boulder Peak Triathlon sold out in March; however, a few charity donation slots remain for this classic event. This entails registering for the race, and donating a minimum of $100 to our charity, Foundation Fighting Blindness. This opportunity is available through online registration only, to both individuals and relay teams.

Athletes of the Year Along with our very own Joanna Zeiger winning the Ironman 70.3 World Championship, and Craig Alexander winning the Hawaii Ironman World Championship, 2 of our 5430 Series Champions received huge honors for their accomplishments in 2008:

Brooke Davison was named USA Triathlon Age Group Athlete of the Year; and, Ellen Hart was named USA Triathlon Masters Athlete of the Year. Big-time congratulations to both individuals – what a testament to the quality of our 5430 triathletes!

5430 Sports Facebook Group If you haven’t joined 5430 Sports’ Facebook group page yet, you should. Besides already getting a heads-up regarding the Windsor triathlon, our first 5430 trivia contest was won by Lance Panigutti. Lance correctly identified 3 Colorado triathlons that, at one time, had Hawaii Ironman qualifying slots: Boulder Peak, Evergreen, and Desert Sun. Ah – the good old days! There will be more contests, training tips, and quick 5430 announcements via the group page, so join today and invite your friends.

Boulder Races! – Our Running Series Everyone certainly knows about 5430’s triathlons; but, our running races are also 3 fun events to participate in. They each occur on Thursday evenings in Boulder – all at 6PM – and include the Uni-Hill 2K, West End 3K, and the signature event, The Pearl Street Mile. These are awesome family events – Craig Alexander’s daughter, Lucy, ran her first ever race with us last year, as well as Matty Reed’s fleet-footed son, Lachlan. The races are just $10 for the Kids Races - a shorter distance for kids 11 and under - and $15 for adults. Register early, as these races have limits of 500, 800, and 1,000, respectively. www.5430sports.com/BRS/index.htm.

BikeSource Spring Sale Kick off spring with the annual BikeSource Ultimate Spring Sale, now through April 11. Save up to 10% on select 2009 bikes, as well as tremendous savings on all clearance bikes. Save up to $1000! Plus, all Specialized equipment and clothing is on sale! Helmets. Pumps. Computers and more. Visit BikeSource today in Denver at Colorado at Yale, and in Highlands Ranch at University at County Line. Check them out online at www.bikesourcedenver.com. BikeSource, For the Ride of Your Life.

Joanna Zeiger at Adrenaline Tri Sport – April 22 Ironman 70.3 World Champion (and Olympian), Joanna Zeiger, and Bob Cranny, “Physical Therapist to the Stars,” will address “Peak Conditioning for Triathletes” at a clinic at Adrenaline Tri Sport on Wednesday, April 22, at 7PM. Space is limited; so, please RSVP for this terrific evening to ATS at 303.482.2007.

5430 Sprint – Women’s Shirts We sent out a note last week; but, in case you missed it … we will now be ordering our Sprint shirts in both unisex and women’s sizes (typical women's cut, sized shirts); so, if you are a female registered for the 5430 Sprint, Presented by Amica, and did not respond to the first note, you may let us know if you would prefer a women’s sized shirt by sending an email to shirts@5430sports.com, by Tuesday, April 7, with your name and requested size in the subject line. If you have already sent in your request or would like to receive your previously ordered unisex sized shirt, please do not send an email. Also, we will not respond to these emails, if you have a question, please email jodee at jodee@5430sports.com. Thanks!

Siff Appointed to ReSport Board of Directors We are extremely proud to announce that Barry has been appointed to the Board of Directors of The Council for Responsible Sport (ReSport). The Council for Responsible Sport was founded in 2007 to administer a sustainability certification for sporting events. The ReSport Standard defines a set of credits that provide realistic objectives for event directors and a framework for achieving them. In the announcement of this appointment ReSport recognized 5430 as introducing “the first tenets of responsible race production to the industry in 2006; and, 5430’s Tri Sustainability initiative, which focuses on eliminating waste, reducing the carbon footprint, and having an active community outreach and education program.” We are honored and excited to share and help develop sustainability efforts worldwide through our support of ReSport.

Lots of news – lots of updates – it’s been a while. So, get ready to get Wild on Windsor (WOW!) – step up the training – stay healthy – and, as always, we’ll see you out there! Jodee & Barry.

Boulder Peak – Less Than 240 Slots Remain

Boulder, Colorado February 27, 2009 — As of February 25, there are over 1,500 people registered for the 18th Annual Boulder Peak Triathlon. We are accepting 1,750 athletes into the race; and, based upon past history, this means the Peak may sell out soon. This may be your final warning via our Newsletter.

The 5430 Long Course Triathlon, Presented by TYR, has over 800 entrants, leaving ample room toward our 1,400 person field.

70 and Over? Please do not forget: if you are 70 years of age or older this year, your entry into the Boulder Peak Triathlon is free! Just print off a form, and mail it into the address shown on the form. This is in honor and memory of our 5430 family member, Howard Garcia.

Facebook – 5430 Sports Group If you are on Facebook – or want to get into it – please join our 5430 Sports Facebook Group. We are just learning how to “play” with the Group; but, we plan on sending out brief and quick updates, notices, random news items, and even training tips and the like on the page; so, you may want to join (there may even be some contests – with prizes – from time-to-time).

Sponsor Update BikeSource, located in both Highlands Ranch and Denver now, has been a loyal sponsor of 5430 Sports events since 2005. This year, BikeSource will have a stepped up presence at our triathlons, including mechanical assistance on the Saturday before each race. Please support BikeSource today by visiting them at either location. www.bikesourceonline.com.

Whole Foods – it doesn’t get a “whole” lot better than Whole Foods fresh fruit and fixings after a race! Once again, the great folks from Whole Foods will be providing us with the best fruit on the planet, as well as all the makings for our Annual Pancake Breakfast – on Father’s Day – at the 5430 Sprint Triathlon, Presented by Amica. Please visit and support your local Whole Foods Market today!

Boulder Races! Update Registration for this year’s premiere Downtown Boulder running races will open on March 15. This year, the “series” will be a true series. Our more competitive runners will be vying for Series Champion honors; and, in addition, there will be some great surprises for the kids! The dates - 3 Thursday evenings in June, July, and August – are posted at www.5430sports.com/BRS/index.htm.

USAT News We are proud to report that Barry, a USA Triathlon Certified Race Director, was recently appointed to USAT’s Race Director Committee. This Committee, comprised of 8 or 9 Race Directors from across the U.S., serves to essentially advise the USAT Board of Directors on matters related to race management. We are honored to be an active participant within our sport’s Governing Agency.

So … if you are not yet signed up for the Peak – do so now. On Facebook? Check out and join the 5430 Sports group. And, most important, as Spring is beginning to ascend upon us, here’s to a pre-season of terrific training, and living our lives to the fullest! See you out there … Jodee & Barry.

Sprint Sold Out – Boulder Peak Next!

Boulder, Colorado February 1, 2009 — As predicted, the 5430 Sprint, Presented by Amica, sold out even earlier this year … registering 1,500 participants, including 50 who purchased the final available charity donation slots. To those wondering, there is no wait list.

The Boulder Peak will sell out next. As of last week, it was well over half full; and, typically, it fills up rather quickly after the Sprint sells out. Please don’t be one of the ones who wait, and then get surprised – and disappointed – when it sells out.

Mark Allen Visits Boulder – Thursday Mark Allen, the six-time Ironman World Champion, and Brant Secunda, shaman and healer, will be at the Boulder Book Store this Thursday, February 5 at 7:30pm to discuss their new book Fit Soul, Fit Body: 9 Keys to a Healthier, Happier You.

I have had the opportunity to read the book (and review it for Triathlete Magazine) and I can assure you this will be an extraordinary evening. Admission is free.

Foundation Fighting Blindness Update As of this week, we have raised nearly $5,000 for our charity, Foundation Fighting Blindness. This has largely been through people adding $10, $20 when they have registered for the races. The charity donation slots and our Ironman Viewing Party also helped a lot. For more info on FFB, visit www.blindness.org.

Also, at our races this year, we will be selling special raffle tickets to help raise money for this charity. In addition to watches, wetsuits, and other cool gear … we have received an incredibly generous donation of a Cervelo P3 for this special raffle – more details later on this. If you have anything special, of value, that you would like to donate, please let us know. Thanks so much!

Tri Sustainability Update As you know, we are collecting slightly used athletic shoes and apparel; energy bar wrappers; and bike tubes – all to be recycled. We will be collecting these at all of our events and, also, at our 5430 World HQ. All contributors will be eligible for a special monthly drawing; and, our first winners (for January) are: Lynnda Best-Wiss, Mike Ellis and Sara Johnson. They have won a Fuel Belt and a supply of Hammer Nutrition Energy Gels.

Please start saving these items, and bring them by 5430 whenever you can. We can all make a difference!

More Great Sponsor News Returning Major Sponsors in 2009 now include our on-course energy replacement drink, Gatorade Endurance; terrific watches for prizes, courtesy of Timex; and, the best fruit and pancake breakfast supplies (for the Sprint), provided by Whole Foods Market. You will hear lots more about these terrific sponsors; but, in the meantime, please support our sponsors whenever possible.

Daily Triathlon – Free & Super informative If you haven’t yet visited www.dailytriathlon.com, do so today; and, sign up for the free Daily Media Watch, which will automatically deliver you all the news happening in our world of swim-bike-run each day. Recent story titles include:

Swimming Can Relieve Joint Pain, Weight Loss …

Compression Socks: Yea or Nay?

Gebrselassie Predicts 1:58 Marathon!

Bozzone Eyes First Ironman

Whether you are new to triathlon, or a true veteran, we can all learn more. Daily Triathlon is certainly one way to pick up tips. Working with a Coach, joining a group, or swimming with Masters are all easy ways to pick up that “little extra” for the upcoming triathlon season. Whatever you choose, enjoy yourself – get out there – and, know you are leading a very positive lifestyle as a triathlete. Cheers, Jodee & Barry.

Boulder, Colorado January 11, 2009 — Just a little over one week into registration for the 2009 season of triathlons, and the 5430 Sprint Triathlon Presented by Amica is roughly half full! Over 700 athletes are already signed up … well ahead of the pace set last year when the race sold out in early February. Please tell your friends (or you) who may be waiting that we do expect the race to be sold out yet this month. In addition, both the Boulder Peak and the 5430 Long Course Presented by TYR are over one-third full.

Also, the price of the Sprint goes up on January 31 (if there are still slots); and, the incredible early bird price of the Series goes up on January 16. Remember – if you are considering the Series, once the Sprint sells out, you will also not be able to sign up for the Series.

Chemosabee One of our very own triathletes, Nancy Reinisch, has written and published a book: “Chemosabee – A Triathlete’s Journey through the First Year of Breast Cancer.” The book beautifully and inspirationally chronicles Nancy’s battle with breast cancer, while maintaining her tremendous attitude and participation as a triathlete. We congratulate Nancy on the book, as well as her victory at becoming a “cancer survivor.” You can order the book online at www.atlasbooks.com, or order by phone 800.247.6553.

Off-Season Triathlon Training Seminar Those of you fortunate enough to live in or near Boulder have a fantastic triathlon clinic coming up in just over a week – Tuesday, January 20, from 7 to 8:30 PM. The clinic will be held at the East Boulder Community Center, and features none other than 6X Ironman World Champion, Dave Scott. Along with Dave, the evening will include a panel consisting of 4 of the area’s top triathlon coaches: Jared Berg, Scott Fliegelman, Craig Howie, and Mike Ricci. Whether you are new to triathlon, or an experienced veteran, there will be plenty of great, useful information for all. Attendance is limited. You may register online at www.BoulderParks-Rec.org, or call 303.413.7270.

Tri Babes Training Tri Babes Training is a triathlon and endurance training group, serving women of all levels and capabilities in the Boulder/Denver area. Join head coach, Andie Bernard, and her staff for their kick-off party and multisport presentation on Wednesday, January 14, at Boulder’s Outdoor Divas; and, Thursday, January 15, at Cherry Creek’s Outdoor Divas – both events start at 6:30PM. www.tribabestraining.org

Recycle – Win Prizes – Do The Right Thing! Just a reminder: please save your energy bar wrappers, bike tubes, and slightly used athletic shoes and apparel. Each month, we will be drawing winners from those who bring us these items. You may drop them off at our offices – 3745 Cloverleaf Dr., Boulder 80304 (in the 5430 milk box); or, feel free to mail them to us. These will all get properly recycled, and you may win one of many great prizes! The first drawing will be at the end of January.

That’s about it for now. Once those registrations started flowing in, we got even more excited about the 2009 season. We hope you feel the same. Good training – good health - and, see you out there! Jodee & Barry.

Boulder, Colorado December 29, 2008 — Registration for 5430 Sports’ 3 Boulder Triathlons opens up this Wednesday night – Thursday morning, January 1, at midnight! This includes the 5430 Sprint on June 21, Boulder Peak on July 12, and 5430 Long Course on August 9. The Sprint sold out in less than 6 weeks this past season, and is expected to fill even quicker this year.

Entry fees for 2009 have been kept the same as 2008, including the early bird special rate for the Series (for all 3 races) of $280. This rate is good through January 15. Of course, once the Sprint sells out, registration for the Series becomes unavailable.

Please visit www.5430sports.com and register for the Series, or any 1 or 2 of the races, beginning this Thursday.

5430 SPRINT TRIATHLON PRESENTED BY AMICA In order to continue providing some of the best triathlon experiences anywhere, it is vitally important to have strong partners and sponsors. As we continue to highlight one sponsor each month, we are extremely happy to announce that Amica Mutual Insurance Company will be the Presenting Sponsor of the 5430 Sprint Triathlon.

“Amica Insurance is extremely proud to be the Presenting Sponsor of the 5430 Sprint Triathlon,” explains Vince Burks, senior assistant vice president of Amica Insurance. “Amica understands that to be a triathlete, athletes have to be committed, dedicated and work extremely hard to accomplish their goals. These traits are also true for how Amica conducts business everyday and has for more than 100 years. Our goal is to provide great insurance while serving our customers like they've never been served before, with integrity, humanity and fairness.”

Amica Mutual Insurance Company, nationally known for exceptional customer service and going the distance, appreciates your passion, determination and achievement of personal excellence. The company is a national writer of automobile, homeowners, marine and personal umbrella liability insurance. Life coverage is available through Amica Life Insurance Company, a wholly owned subsidiary. Amica employs more than 3,100 people in 39 offices across the country. Amica’s Colorado office is located in Englewood.

Amica is considered the best kept secret in the industry. Founded in 1907, customers previously only knew of this award winning company by word of mouth. Want to learn more? Visit www.Amica.com or call 866-51-AMICA (26422) to be connected to an office near you.

Please do take a moment to learn a bit about Amica – without partners like Amica, our sport would not be able to continue its growth.

MORE MAJOR SPONSOR NEWS While we only “feature” one sponsor each month, we are super excited to note the following sponsor news:

TYR – The 5430 Long Course will be presented by TYR in 2009. TYR, the leader in swimwear and swim accessories, also has a full line of triathlon apparel. See www.tyr.com for more info.

JAMBA JUICE – Remember how hot it is at the Rez on Race Day? How is a Jamba Juice smoothie going to feel after the race? Thanks to this new sponsor, that will be a reality for every participant! www.jambajuice.com

QDOBA – Once again, all participants at both the Boulder Peak and 5430 Long Course will enjoy a delicious – and healthy - Qdoba burrito, following their race. www.qdoba.com

ZEAL OPTICS – Polarized eyewear – including snow goggles – are the trademark of these great products. Find out why 5X World Champion, Simon Lessing, wears Zeal! www.zealoptics.com

BIKESOURCE – SALE!!! - A long-time partner of 5430 Sports, BikeSource, with 2 convenient locations in Denver and Highlands Ranch, is having a major “winter service sale.” Save over 25% on basic tune-ups, suspension overhaul, deluxe tune-ups, and specials on tires, tubes, parts and components (with service work) now! www.bikesourceonline.com

TRI SUSTAINABILITY NEWS 5430 Sports is deeply committed to our environment and doing the right thing. That’s why we began our Tri Sustainability efforts in 2006. Since that time, the program has grown to include major recycling, composting, carbon emission focus, athlete education, and solar powered events. This year, we are expanding to include more community outreach efforts, as well as consulting to help other events locally and nationally.

In addition, we are collecting energy bar wrappers (any kind of bar – not gels), bike tubes, and lightly used athletic shoes and apparel. We have places to donate these generally discarded items, that will then be used for a further purpose – i.e., recycled. You are urged to either drop these off at 5430 Sports World HQ (3745 Cloverleaf Dr., Boulder, CO 80304 – white milk box on front step); or, mail them to us. Please be sure to attach your name to any donations, as each month we will draw a random winner, who will receive a great prize!

STEAMBOAT SPRINGS – NOT IN 2009 We are sorry to report that the Steamboat Springs Triathlon will not take place in 2009. Suffice it to say that we are disappointed, as well, to end this 4 year event; however, certain local issues precipitated this difficult decision. The good news is plans are in the works for another 5430 event later in the season – stay tuned!

FOUNDATION FIGHTING BLINDNESS Our December 13 Ironman Viewing Party raised over $700 for our new charity, Foundation Fighting Blindness. The party was a huge success, with several World Champions in attendance: Ironman 70.3 World Champion, Joanna Zeiger; Hawaii Ironman Amateur World Champion, Wendy Mader; 2X Xterra World Champion, Julie Dibens; and, the biggest surprise of the day, 2X Hawaii Ironman World Champion, Normann Stadler. Needless to say, it was a pretty good party … and a great show!

Please do consider making a donation to this incredibly important cause, when you register. Any amount – no matter how small – will be meaningful. With over 7,000 athletes doing 5430 Sports events in 2009, we can really make a difference! Our goal is to raise $30,000.

So, as we ring out 2008, and welcome 2009, we wish to thank all of you for your awesome support of 5430 Sports, and for allowing us the privilege of doing what we do. Good health, good training, much happiness, love … and Happy New Year! Jodee & Barry.

Boulder, Colorado April 28, 2008 — 5430 Sports was recognized on April 22 at the Boulder County Eco-Cycle Business Awards Luncheon for its highly successful environmental initiative known as “Tri Sustainability.” In receiving the “Zero Waste Community Event Award,” 5430 was specifically recognized “for a strong commitment to Zero Waste planning and education and for successfully recycling and composting an average of 93% of all materials at events.”

Thanks to a working partnership with Eco-Cycle, and supporting partnerships from Inside Triathlon, Alpine Realty, and Acquire Home Loans in 2007, both the Tri Sustainability Initiative at the triathlon series, and 5430’s Zero Waste running races were tremendously successful in reducing their environmental impact.

• The three Boulder triathlon events achieved 93%, 93%, and 92% diversion rates, meaning at each event only 7% of the total waste collected went to the landfill – the highest diversion rates for any Boulder County events in 2007!
• For all events, 4,036 gallons of cardboard was recycled, saving 38 trees
• For all events, 3,350 gallons of comingled containers were recycled, saving 3,870 kW hours of energy
• For all events, 19,649 lbs. of compostable material was collected, creating valuable compost instead of going to waste in the landfill

According to Barry Siff, Owner of 5430 Sports, “We are committed to building upon the success of our Tri Sustainability program in 2008 by having all of our events’ power generated by either solar or wind power; increasing our focus on carbon emissions; and, by spreading the word and educating our over 7,000 event participants on how they can “Tri Sustainability” at home and in their workplaces.”

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