5430 Sports Re-Emerges in Boulder

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Downtown Boulder Running Series

BOULDER, CO (March 15, 2012) – 5430 Sports, the Boulder-based sports event management company founded in 2004 by Barry and Jodee Siff, will once again direct the very popular Downtown Boulder Running Series. The Boulder Triathlon Series, which was once a part of 5430 Sports, will remain under the direction and ownership of Ironman^®.

“We originally took over the Downtown Boulder Running Series out of our love for the events,” said Barry Siff. “Ironman has done a solid job of operating the races for the past two years and we very much look forward to being involved again while continuing to grow this series. We’re excited about the opportunity for 5430 Sports to reestablish itself as a leading sports event management company, focused on high quality athlete experiences.”

One change to the Downtown RBoulder unning Series is the cancellation of the Uni-Hill 2K. 5430 Sports plans to add a third replacement race to the series, which will most likely take place in September. The dates for the other Downtown Boulder Running Series events are: West End 3K – July 19, and Pearl St. Mile – August 9.

Prize money will continue to be offered at each event, as well as for the series, to the top male and female competitors and top masters’ finishers. In addition, 5430 Sports will continue its emphasis on youth participation, offering children’s races at each event equal to one-half the distance of the adult race. These are for open to kids 11 years & under.